Probably the fastest and most dramatic makover you can give your pitch is to upgrade your look. Fresh white, high-quality cotton shirts and a pair of Churches for guys. Take note of bold colours for your ties and ask the guys in store for advice on your look. They usually really know their business. Your entrance impact to the pitch goes up several notches for appearance alone. Women know this but while sales are on grab some Versace girls.
What follows is some recent advice to a client who is reviewing their pitch and tender skills and is tempted by a quick fix because the pressures and pace the business runs at make it very difficult to pause and reflect about what really needs to be done.
Part of what I do is about inspiring you to see what you are really capable of. Underpinning my coaching is my belief that capability lies within us. It's always there just waiting to be turned on by an act of will or circumstances that force us to embrace our hiden talents and abilities. What a joy then for me to be so inspired by the work of John Hegarty, a master of his craft of advertising. His book Hegarty on Advertsing: Turning Intelligence into Magic is chock full of inspiration and insights. For me it's a must read for any pitch professional who wants to connect more strongly to what communication and creativity are really about.
Winning ambitious breakthrough accounts
140 transformative minutes for those who have to win significant new business
The greatest prizes in business are nearly always the ones somebody has already got. To grow you have to find and disrupt failing, stale or limited relationships. Eventually success will mean pitching for a major project with a target you are capable of doing and resourced for but where evidencing this is very difficult. Without doing so you will loose.
This class will completely alter your approach and mindset by changing how you engage throughout the pitch process and equip you to win life-changing new business with the best pitch of your commercial life. continued....