Five Decisive Pitch Moments

20 Jan 2011

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Five Decisive Pitch Moments

Decisive moment 1 Should we?

  • Why? Patsy or player ? Like cards if you don’t know who is you are. Only pitch when you really want the project and it takes you towards your destiny. Passion please.
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  • Decisive moment 2: Do you know me?
  • Who? What do you know about me, really know about me and why I am investing my valuable time in this pitching process. Facts not feelings with tangible evidence, accurately and objectively assessed. Get close up before the pitch or get lost on it.
  •  
  • Decisive moment 3: The clincher is?
  • What and how? Can you outplay the other clinchers offered? It will come from your recent proven experience, attitude to price, enthusiasm and appetite for my project. Can be the total of all four.
  •  
  • Decisive moment 4: Can you perform on the day?
  • This is a direct product of your preparation for this unique moment. Unique moment? Is your pitch that good? Being unique usually hurts and the cliché is spot on here.
  •  
  • Decisive moment 5: And the winner is..?
  • Why and who? Win or loose how good is your feedback? You have a very short time window here to get me to reveal why you really won or lost. Being adult, open and closely vulnerable throughout means your honesty gets truth back. And you can’t beat the truth baby as you need this for Decisive moment 1. So it goes………
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